Aloha! Virgin America published fares to Honolulu and Maui starting at $199 each way. Not a bad real, especially when flying on the ultra-cool mood-lit planes. I knew it was a little too good to be true because East Coast flights start at $339 one way. Nonetheless, it's not a bad deal for the off-season. The lowest price I've seen for flights out of JFK to HNL is $579, roundtrip.
Could this start an airfare war? There's a lot of competition. The big guys that fly out of the East Coast to Hawaii are American Airlines, Delta, and Hawaiian Airlines. Fingers crossed for cheeper flights down the road.
For more info, or to book a flight, head to virginamerica.com.